SEO refers to optimizing websites and other digital properties for search engines such as Google. It is important to rank high for keywords that are relevant to your industry.
Higher Google rankings lead to more clicks and with the right digital marketing strategy, more customers. SEO is an acronym for search engine optimization and has become one of the most profitable marketing ventures. You can also get more information about the leading plumbing and HVAC SEO via https://kozlodigital.com/hvac-seo/.
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Marketers that focus on a specific industry accomplish better results than a generalized provider.
1. On-Page SEO
On-Page SEO helps Google determine the purpose of your web page or blog post. You will learn about terms like title tag and meta description, which serve as the foundation of on-page SEO.
Ultimately, on-page optimization properly categorizes your page and post for both Google to rank and search engine users to consume.
Search engine users are dependent on Google to provide the most relevant results. With that in mind, Google’s goal is to keep users on their search engine instead of competitors like Bing and Yahoo. Their most effective method for doing so is providing the most relevant search results to keep users engaged, content, and satisfied.
2. Off-Site SEO
Several ranking signals originate away from your page or post. With this in mind, on-page SEO can only increase your rankings so much.
To rank one for competitive keywords, you must implement off-page SEO. Some examples of off-page or off-site SEO include link building, brand mentions, social media engagement, and reputation management.