Each year there is more and more online competition for lawyers as law firms reach out to the internet as another mode of marketing a law firm. Lawyers are spending more of their marketing budgets building websites instead of advertising in the traditional ways such as in the phone book.
Traditionally law firms spent a great deal of their marketing budgets on phone book ads. However, it seems that the phone book is becoming obsolete. When was the last time you used a phone book to research a company? Instead of turning to the phone book people now turn to their cell phones, computers, and iPads to research companies and law firms.
Today, most people have internet access and are on the internet multiple times per day. Many people use the internet to do their jobs and spend hours at a computer every day. The rules for marketing a law practice are changing.
Online marketing can help you build a successful law practice. All you need is a set of measurable goals and a plan. Many law firms will pay a web designer to build a website. It's not enough to have a website. A beautiful website with a great design will not get your business noticed or help you to grow your company.