Innovation is what drives product designers to infuse creativity in the new product development process. This is important because there are thousands of other products in the market. If you cannot design products that innovate, then you might as well expect them to rot on the shelf without anyone daring to pay for them.
As a product designer and manufacturer, you are aiming to grow your profits and so it is vital to implement creative techniques in the process of conceptualizing product ideas.
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Brainstorming is the simplest and most common form of idea conception. This is performed by sharing ideas and what other ideas can be generated from them. However, brainstorming is limited only within a limited group, such as 3 to 6 people.
Ideally, it should be a relaxed environment such that everyone is able to share whatever ideas that come to mind and anyone is free to provide their feedback. There should be someone who is designated to take note of all ideas and points raised during the brainstorming session for final evaluation later.
Another notable technique that product designers can use for coming up with ideas for a new product is called SCAMPER. It is an acronym that stands for Substitute, Combine, Adapt, Modify, Put to other use, Eliminate, Reverse/Reorder.
This technique, therefore, follows a step-by-step process wherein the initial idea is thoroughly evaluated to ensure its validity and value before moving on to the next phase in product development.